How much does a small business website really cost in San Antonio?

If you've gotten quotes anywhere from $300 to $30,000 for a small business website, you're not alone. The price range in San Antonio is wide because the work is wildly different across providers.

Here's a realistic breakdown for 2026: a simple 5-page marketing site from a freelancer typically runs $1,000 to $3,500. A custom-designed site with stronger branding, on-page SEO, and integrations runs $3,500 to $8,000. E-commerce stores and web apps with custom functionality usually start around $7,500 and go up from there.

What drives the price isn't the page count — it's how much custom work goes into the design, how much content you need help writing, and how many third-party tools the site has to talk to. A simple Shopify storefront with stock theme tweaks is far cheaper than a custom-built shop with subscription billing and ERP integration.

The biggest mistake we see San Antonio business owners make is buying the cheapest option, then paying twice when it doesn't rank, doesn't convert, or breaks six months later. Spend a little more up front on something built right, and the site pays for itself the first time it lands a real customer.